Compared with mobile applications, games need to bring stronger feedback to users. The control of users' emotions at their service points needs to be very precise, and they can better detect and experience users' emotions.
I have always liked Tencent-based country email list products. Whether it is WeChat or QQ, we can see that Tencent-based products are particularly accurate in judging users' sense of pressure and certainty, and they have done a good job in user experience, so I put the first This thinking frame analysis object is positioned on the glory of the king.
I hope that after reading this article, you can get the value I hope to deliver~
1. What kind of software is Honor of Kings?
Essentially a social, time-killing software. With its continuous iterative evolution, Honor of Kings has become a phenomenon-level social product.
2. What underlying emotions does the Glory of Kings trigger users?
The underlying emotions of users are joy, unhappiness, anger and fear. Teacher Liang Ning said, either make a product that excites users, or make a product that can deeply solve the pain points of users. A successful software can trigger the user's emotions, because a mediocre product can't make you.
People's underlying emotions are equivalent to the underlying operating system, which is the motive for triggering our actions. As a typical product that needs to make users angry, games must trigger users' emotions, and the glory of kings can trigger all the underlying emotions of users.
Pleasure: Users feel happy because their needs are met. What are the real needs of users in the King of Glory game?
I think it's a sense of achievement. The opposite of achievement is not self-confidence, but low self-esteem. Many people have a "child from someone else's family" around them from childhood to adulthood. They may be richer than themselves, more handsome/beautiful than themselves, and have better grades than themselves. This kind of mentality Often brings an inner inferiority complex, and inferiority complex is a very bad experience.
Everyone wants to be able to put down their inferiority complex, but inferiority actually needs a sense of accomplishment, and a sense of superiority can bring a sense of accomplishment, so it’s not difficult to see people in life desperate to buy expensive luxury goods, and even merchants make them. Published copywriting such as "light luxury" and "decent" to attract young literary and artistic young people to fall into the trap of consumerism.
But it does not mean that inferiority complex is necessarily bad, it can also motivate people to become motivated and strive to achieve positive achievements through internal and external incentives, such as a successful career, a happy family and so on.
The popularity of the Internet is because users can find things here that are difficult to obtain in real life. In real life, people need to suppress, stretch, and support things. These services provided by the Internet can be placed. , especially in games that need to trigger user emotions. It is very important to let users feel a sense of accomplishment.
In the game of King of Glory, two players are matched, fighting on the battlefield, hormones soar rapidly, you release skills to attack the enemy, the attack sound will be immediately feedback, the damage value will appear above the enemy, and sometimes a critical hit will appear. The white really hurts. After killing the enemy, all the killing broadcasts will be carried out, and even after the enemy is killed, there will be animation effects. This series of real-time feedback will bring users a sense of achievement and pleasure.
What is pleasure? In fact, it is "cool", "a need that has been stretched for a long time, and suddenly satisfied, is called cool.", you are surrounded by three enemies, suddenly you operate, cooperate with your teammates to kill the three opponents, get The feeling of winning the game is cool.
Fear and anger: Fear and anger are essentially the same and both result from border violations. Fear actually stems from uncertainty and insecurity.