Get a free consultation Blog posts are "mixed content" Tomasz Tunguz, a venture capitalist at Redpoint Ventures, blogs a lot and is very statistician. He knows how to program in R, a statistical programming language, and details the compounding effects of content marketing over time. pdf_blog_traffic_TOMASZ TUNGUZ In other words, he measures and displays the effectiveness of blog posts and how those influences stack up over time.
His blog post whatsapp database is amazing. Because he makes these statistical charts that are short, to the point, and easy to understand. I recently checked the domain authority of his personal blog and it's somewhere between 60 and 70, which is very high. Related content: 30 ways to come up with great ideas for blog posts How to make your blog posts stand out Why does Tomasz's blog post stand out? Because he takes the time to create these charts and graphs and, like his posts on content marketing, his posts stand out from his competitors. 3d_content_marketing_Tomasz Tunguz No matter what space you are in, there will be plenty of people blogging about the same topic and copying each other. They're all doing the same thing over and over, basically echo
chambers of regurgitated content. Kissmetrics blogs stand out because they are long-form posts backed by tons of data. Every claim he makes is linked to some authoritative evidence, sometimes backing up what he says with infographics. For example, something called "Creating an Essential Welcome Email". Creating a Must-Have Welcome Email (Infographic) So when you're trying to write a great blog post, whether it's a long form or something unique like a video or statistical chart, you need to do something that stands out. Let me give you another example.