The competitive analysis of B-end products is very different from that of C-end products. Based on the characteristics of B-end products, this bulk sms service article shares the experience and methods of B-end product analysis, including discovery and selection of competing products, enterprise analysis, product analysis, and summary. and feedback four modules. When I first started as a product manager, I often searched for a lot of competitive product analysis materials to learn. I found bulk sms service that the competitive product analysis of various websites or communities is almost for C-end products, and B-end products. Competitive product analysis introduction and materials very little.
Now that I have been working on B-end products for several years, I found that the competitive analysis of C-end products is very different from bulk sms service that of B-end products. Among them, the information of C-end products is easier to obtain, and the analysis threshold is lower. Almost all of us can be users of C-end products, and can directly contact and use the products. Even many product managers who are just getting started will try to select several apps for bulk sms service competitive analysis. The dimensions of competitive analysis of C-side products are mainly “visible” functional modules, interface design, “feeling” user experience, “detectable” target users and profit models, etc.
But for B-end products, we are usually not the users of the products, and we cannot directly contact and use the products, such as human resource bulk sms service management systems, enterprise learning systems, work order management systems, etc. In terms of analysis content, in addition to functions and designs, B-end products also include service methods, usage scenarios, and technical features. Therefore, the information required for B-side product competitive analysis is not easy to obtain, and the threshold for analysis is high. of. I have been working on B-end bulk sms service products for three years. During this period, I have done many competitive product analyses and accumulated some experience and methods. I will share them here and learn from them together.