To help you stay ahead of the game in 2018, here's a list of the most important trends gaining momentum, with tips on how to prepare for each. 1. The Rise of SERP Features Do you think a #1 organic ranking is the way to get the most traffic possible? Think again. Increasingly, SERP features (local packs, knowledge panels, snippets, etc.) are stealing searchers' attention and organic listing clicks. And that's only fair if you consider the evolution of Google's SERP. It went from “10 blue links”… …to something that makes you feel like you're part of a Brazilian carnival. What can you do there?
With SERP features evolving, it's critical that you (a) track your rankings in these features, and (b) monitor which features show up for your keywords and potentially steal traffic from you. You can do this with SEO PowerSuite's Rank Tracker by simply starting jewelry retouching service a project for your site. The tool will track 15 Google SERP features, as well as organic results. The Google SERP Features column will show you all the features triggered by your keywords, with the ones you rank highlighted in green. Additionally, you can measure day-to-day SERP Feature volatility under the
SERP Analysis tab . Based on this data, analyze the opportunities presented by SERP Features. Can you sneak into the local pack? Can you get a code snippet for this query? How about a Knowledge Graph panel? Which brings us directly to the next point: 2. Structured Data Structured data is a way of formatting HTML that uses specific vocabulary, telling search engines how to interpret content – and how to display it in SERPs. Structured data never officially confirmed by Google is a ranking signal – and by itself, it probably isn't. Why bother then?